Friday, April 20, 2012

Hologram Technology: Pure Genius or Creepy Marketing Ploy For The Entertainment Business?

Snoop Dogg & Hologram Tupac Performing at Coachella 2012


For those who don't follow entertainment news and music buzz, the biggest news from the Coachella Festival in Indigo, CA last weekend was the hologram of Tupac performing with Snoop Dogg. Tupac, one of the legends of hip hop who was shot and killed back in 1996, appeared on stage out of thin air and pumped up the crowd with his signature look, body movements, and voice. The detail was downright impeccable. His tattoos, muscles, and his west coast strut can all be witnessed in the video below.




I don't know about you, but I get the willies watching this. Tripping balls-styled willies! It's really cool, but also kind of creepy, right? I'm not the only one who feels this way. Celebrities who witnessed the event Twittered:


Katy Perry“I think I might have cried when I saw Tupac. #coachella”
Rihanna“#TupacBACK #unbelievable #IWASTHERE #STORY4myGrandKidz“
Meek Mill“2Pac is alive and performing at 2012 Coachella!!: this da best shit ever!!!!”
Tyler, The Creator“THAT TUPAC SHIT WAS SCARY. IT WASNT EVEN COOL OR LIKE, OMG THAT SHIT IS SCARY AS FUCK. IM GETTING ANOTHER NIGHT LIGHT FUCK THAT.”
Questlove“That Pac Hologram haunted me in my sleep. Rest In Peace 2pac…….#OkIWill!!!!!!!!!!”
A-Trak“But yo the Tupac hologram shit was creepy, don’t front. People were not hyped for that. The hits were all we needed (and we got them).”
DJ Drama“Niggas bout to start bookin hologram shows. That shit was fuckin crazy!”
Wiz Khalifa“Fuccin 2pac Ahhhhhhh!!!”
Santigold“Snoop and Dre have a 2Pac hologram on stage with them!!!! WTF!!!!”
Busta Rhymes:“This Tupac shit is fuckin’ Kraazzzzzzzyyyyy WHAT THE FUCK!!! #HALOGRAM #INCREDIBLE!!” “Sometimes we need 2 see groundbreakin’ shit 2 realize how much we need 2 put shit in it’s proper perspective. I’m clear. @drdre & @SnoopDogg” “Fuckin’ Wow. From Hip Hop 2 Halograms and Hip Hop did it 1st! . With the acception of GOD, There’s nothin’ greater than this rap shit!!!”
Hit-Boy:“That was one of the illest things I’ve ever seen.” “It’s people on my tl who ain’t ever done a great thing in life tryna trash the tupac hologram lol. Appreciate the creativeness, they tried.” “That shit was dope, to me.”
Asher Roth“I knew Tupac was alive that whole time” – anonymous #coachella
Joel Madden (Good Charlotte): I wonder what kind of clearance you need to use a hologram? Serious question are there gonna be new music biz laws for that now?

 After the event many people and media outlets  began asking questions such as:
"Is Tupac going on tour this year?"
"Can we bring back other music legends like Jimmi Hendrix, Michael Jackson, and John Lennon?"
"Will musicians start using holograms to tour the world to save on money?"
"Will we see hologram technology in other places now?"

Regardless if you are a hip hop fan or not, what you see in this video is a start of something new. Something crazy and mind-blowing. I can't put my finger on it but I have a feeling that it's going to change a whole bunch of crazy shit in the entertainment business and in our personal lives.  Forget about 3-D technology!!! Hologram technology is going to change the movie going experience. Can you imagine what  "Avatar "will be like if holograms bounced around the theater walls? High tech concerts will have musicians floating above the crowd while still performing on stage...or they might not even be there in person. It's going to be like Chuck-E-Cheese for adults! 

 In our personal lives it's possible one day that a hologram of our loved ones who have passed on will be featured at funerals instead of a video tribute. Kids will have imaginary friends they can actually "see." People can use holograms to portray ghost-like figures or vampires and scare the shit of out of people walking down the street.
I'm not looking forward to the last one. =(

With hologram technology, the lines of reality will be  greatly altered.

Another thought comes into my mind as well: For those celebrities that have passed on, by using hologram technology are we messing with their spirit and  legacy by  reincarnating them back into a hologram? Shouldn't we let them rest in peace, or if given permission by their estate, is it ok to  use their image for entertainment?  Although Tupac's mother approved of the hologram and was pleased with the results, news sources say she felt a lot of mixed emotions from grief to joy while watching the video above. All the Twitter reactions made it clear that people were excited but not prepared for this advancement in technology.

The days of holograms seen just  in Sci-Fi movies and TV shows are over. Remember how you react to the video above - this might possibly be just the tip of the iceberg into a new technology endeavor.