Hello World!
I told myself a while ago I was never going to become a blogger and write a bunch of jibberish for nobody to read. Terrible with grammar and too busy to spend my free time hammering the keys (which I do all day for work), I thought bloggers had no social lives outside of waiting for comments on their articles to roll in.
But one day I snapped and changed my mind. Here I am today. You want to know why?
It's because I'm pissed off and tired of marketers and companies not holding themselves accountable for influencing our society, culture, and way of life. As a person working in the marketing industry I admit I've worked on my fair share of tobacco and fast food projects without blinking an eye. Looking back on that I realize it was wrong. It's funny how I don't even smoke or eat fast food regularly, yet somehow I may have contributed to America's obesity epidemic without realizing it.
So who is going to stand up to their employer and tell them we should not take jobs with companies who are toxifying our social and economic environment? In this economy it's hard to be picky. "We should be happy for the jobs that we do have," is what I've been hearing over and over again. Money speaks louder than our conscience especially when the bills are overdue.
Recently I viewed "Food Inc." and the thing that struck me is that the US Government does not have the power to change a company's marketing strategy. A company will change it's marketing strategy only if the consumer wants to spend their money on it. The example shown in the film was Walmart striking a deal to carry Stonyfield Farms Organic Yogurt. Sure, it was the potential of making a lot of money in the organic movement that motivated Walmart, but in the end, it may result in a healthier consumer, right? That's what owner of Stonyfield Farms, Gary Hirshberg, thinks. Although I frown on Walmart's motives, I can respect Gary's opinion on this.
Consumers need to continue this trend towards healthier and wholesome products, and as marketers we need to help point our clients into a socially conscious way of marketing their products. The end result would be (in my dreams) a mentally, physically, and environmentally healthier world to share for generations to come.
This blog will highlight burning topics associated with socially conscious marketing while spot-lighting marketing firms, companies, and other bloggers (I know you are out there and I will find you) who are passionate about bringing socially conscious marketing to the forefront.
About the Author: E. LaVielle is currently a Senior Account Manager for a software company in Seattle, WA, with a degree in Marketing from Western Washington University and over 7 years of work experience in marketing, health insurance, and e-commerce. Her passion for marketing made her write this blog. Seriously...it did.
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