I wanted to share with you an informative and entertaining blog from Tim O'Conner, CMO of PCDI/Ashworth.
Using the story from the movie, "A Face in the Crowd," Tim highlights a recent report on NPR on impulsive buying habits and how the brain's chemicals change during this type of behavior.
My husband would definitely call me an impulsive shopper: I go into the store with 1 thing in mind and leave with 9 additional items.
As marketers there's a fine line to straddle here. Do we want to entice people's impulsive behavior to buy our client's products, or do we want to market to consumers ethically so they can have better control of their purchasing decision process?
To read more, click this article: http://researchaccess.com/2010/07/neuromarketing-ethics-why-is-it-ok-to-rip-off-dumb-people/
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